Philadelphia entrepreneurs are behind The Shot Card, an answer to the clunky and easy-to-lose vaccine card
One of the most important pieces of paper you can carry right now is your COVID-19 vaccination card, which will allow you to enter bars, restaurants, venues and some workplaces. And yet somehow it’s too big and too small, easy to lose and easy to destroy.
A map that big could definitely work a little better, thought. Michael Decktor and Jeremy Lewitt, friends and now business partners. So Decktor, a lawyer for a software company in Radnor, and LeWitt, a digital marketer and strategist for a business services company, launched The shooting mapa company producing credit card-sized plastic vaccination cards.
“There’s a lot of sentiment around a digital passport, but we thought, ‘How can we do something like this that’s not tied to your phone? ‘” LeWitt said. “Mike had this idea and it just clicked.”
After talking about the concept last summer, they went ahead with a simple and straightforward solution. The cards fit in a wallet or pocket, can’t be damaged in the washing machine and are more disaster-resistant, the pair said. A card clearly shows a person’s name, brand of vaccine, doses and dates. It also displays a QR code that takes you to a photo of the paper card, if needed, but the founders used the cards for travel, dining, and domestic and international events without issue. (Note that it is recommended that you keep the original version in case you need it.)
The price: $20.
The cards were available to order starting in September 2021, but as the City of Philadelphia rolled out its new vaccine mandate earlier this year for entry inside all restaurants, bars, venues and sports arenas, sales have increased recently, the co-founders said. They also rolled out a new design to include booster shots, as a large portion of the population is eligible and encouraged to receive an additional dose to protect against the Omicron variant.
If you ordered a card but received another dose recently, The Shot Card will send you an updated version at half price (although the money order only requires proof of two doses of a Pfizer vaccine or Moderna and a Johnson & Johnson). The founding couple does not verify vaccine doses, as the CDC records and verifies this data. But they have now seen hundreds of cards and believe they might spot a fake, they said.
About 50% of their sales recently come from the Philadelphia area, but the other half comes from other parts of the country — including states like California, Texas and Virginia, Decktor noted. They also saw a trend of word of mouth ordering: they will fulfill an order for one person or a couple, and a few days later groups of extended family members or people with the same last name will place orders. commands, too.
Decktor and LeWitt work on the business as a side project to their day job, and Decktor’s first try at entrepreneurship. He tends to take care of the creation, communication and all the legal aspects of the business, while LeWitt takes care of the technology and the order management system.
“The genesis was based on the current need and the lack of something similar in the market,” Decktor said. “And we hoped to make people’s lives easier.”