Domino’s will pay you to avoid delivery and collect your food
Like many other restaurants across the country, Domino’s is facing a labor shortage. So he hopes to entice his customers to pick up their food instead of having it delivered – by paying them.
The restaurant chain just unveiled a “Carryout Tips” promotion that rewards customers with a $3 “tip” (aka an online credit) if they choose delivery over delivery.
“It takes talent to deliver a pizza from a Domino’s store to your doorstep,” Domino’s Executive Chairman, Chief Marketing Officer Art D’Elia said in a press release. “As a reward, Domino’s offers a $3 tip to online customers who take the time and energy out of their day to act as their own delivery drivers. After all, we think they deserve it.
Here’s how it works: place a takeout order of $5 or more online or through the Domino’s app, then earn a takeout tip of $3 that can be applied to another online takeout order of $5 or more next week.
The promotion runs through May 22, 2022, and customers can earn and redeem up to a $3 take-out tip per day. You can also combine the offer with up to one other eligible coupon to take home.
In a press release, D’Elia noted that the deal comes just in time for the Super Bowl, which he called “one of the busiest days of the year” for the company. But getting customers to choose Domino’s over the competition may not be the only motivating factor behind the promotion.
Like other restaurants, Domino’s has not been immune to the staffing shortages facing the country amid the pandemic, and the Carryout Tips promotion is one way the company is coping with a labor- smaller workforce (and potentially fewer delivery drivers). Not to mention the fact that delivery services such as Grubhub, Doordash and Uber Eats can also eat away at a significant chunk of restaurant profits.
With inflation on the rise, many restaurants have had to adjust their prices, and Domino’s is no exception. The chain recently announced that its classic $7.99 chicken wing deal will now only be available online and will come with eight wings instead of 10.
Domino’s is not the first company to offer to pay its customers in recent months. Over the holidays, Philadelphia Cream Cheese attempted to counter a cream cheese shortage by reimbursing shoppers up to $20 for the purchase of other desserts that do not involve cream cheese.