Disney makes an ‘unusual’ price increase for the streaming service

Credit: ABC 6 Philadelphia

Ever since the Disney+ streaming platform launched on November 12, 2019, Disney fans couldn’t get enough of the service.

disney plus presentation
Credit: ABC

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Disney+ is the streaming home of nearly all of Disney’s subsidiaries, including Walt Disney Animation Studios, Marvel Studios, Lucasfilm/star wars, and Pixar Animation Studios.

Since 2019, in particular, a whole catalog of star wars and MCU films, including the nine-film Skywalker saga and the entire avengers Infinity Saga, have been added to the popular platform, which has exceeded all expectations of subscribers.

disney plus mcu timeline
Credit: Screenshot via Disney+

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The Marvel Cinematic Universe and star wars have released numerous Disney+ Original series in addition to their feature films. star warsfor example, gave fans two seasons of The Mandaloriantwo animated series — Star Wars: Visions and Dave Filoni Star Wars: The Bad BatchObi Wan Kenobiand mandalorian spin off Boba Fett’s Book.

But it is undeniably “Mando” which has become the cornerstone of the Disney+ platform. The series – which introduced Grogu (AKA “Baby Yoda”) and bounty hunter Din Djarin (Pedro Pascal) to the star wars universe – quickly rocketed up the charts and is now gearing up for its third season, which will see the returns of Djarin, Grogu, Moff Gideon (Giancarlo Esposito), Greef Karga (Carl Weathers), Bo-Katan Kryze (Katee Sackhoff) , and more.

disney plus menu screen
Credit: Disney

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It’s important to note, however, that people don’t subscribe to Disney’s streaming deals just because of Disney+. The Disney Bundle is a great option for entertainment fans who also want to take advantage of The Walt Disney Company’s other offerings.

Disney describes its bundled service option as:

The Disney Bundle includes subscriptions to Disney+, ESPN+, and the Hulu plan you select at a discounted price, compared to the retail price of each subscription purchased separately. The Disney Bundle is available with Hulu (with ads) for $13.99/month* or with Hulu (without ads) for $19.99/month.

ESPNDisney
Credit: Disney

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Now, however, the price of the Disney Bundle increases on August 23, 2022 thanks to an increase in the cost of ESPN+. According to a new CNBC report:

Disney is raising the price of its ESPN+ sports streaming service to $9.99 per month, a 43% increase.

ESPN+’s previous price was $6.99 per month. The increase will take effect on August 23. An annual subscription to ESPN+ will drop from $69.99 to $99.99.

It is unusual for the price of a streaming service to increase by more than 40% in a single increase. Disney’s last two ESPN+ price hikes have been just $1 a month, first in 2020 and then last July.

ESPN logo
Credit: ESPN

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Despite choosing to significantly increase the price of ESPN+ before the start of the National Football League (NFL) regular season kickoff on September 8, 2022, CNBC notes that the company’s shares rose by 3% during afternoon trading after yesterday’s announcement.

What do you think of Disney’s increase in the price of the Disney Bundle?

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